Our Culture

Our Mission

At Core Concepts we put a lot of thought into transitions. From the first cup of coffee to the last turns of the day to the first toast of the evening. Most of the outdoor enthusiasts we know aren't summiting peaks or dropping couloirs every weekend, so we founded Core Concepts to bridge the gap between gear designed for the pros and clothing the average weekend warrior would consider wearing on a daily basis, whether its out on the mountain or out on the town.

As an independent company, our goal is to bring you innovative clothing that moves seamlessly from active to everyday life. At Core Concepts we create authentic adventure apparel, distilled from grand days on Idaho’s rivers and mountains.

If your gear closet is full, your passport is covered in stamps, or that scar on your arm serves as a prelude to a story best told over a round of beers - then you’re one of us.

Our History

Core Concepts was founded in 2007 when we began to see an evolution in the way people were experiencing the outdoors. Performance apparel, on the other hand, was not evolving along with outdoor enthusiasts' expectations of what their gear could do for them. Core Concepts founder Noah Bryan set out to change that. 

The initial Core Concepts collection was launched in early 2008 to meet the needs of those of us who aren't sponsored athletes bagging peaks and dropping out of helicopters every weekend. At five styles strong, the launch "collection" was designed to reinvent the idea of what outdoor performance apparel could be: we combined performance materials and construction with a style more suited for everyday life. With the yoke of the traditional "mountaineering heritage" aesthetic removed, Core Concepts was free to create fully functional clothing designed to move seamlessly between active and everyday life. Loving the outdoors doesn't mean you have to sport the "Hey ladies, which way to basecamp?" look everyday.

Five years later, with four of the original five retailers from early 2008 still part of the Core Concepts team, our original concept has grown to incorporate a full line of men's and women's apparel for year-round adventure. Today, Core Concepts is sold online and nationwide in the finest specialty outdoor and ski retailers.